Family farm businesses are invited to register for the third year of The Prince’s Farm Resilience Programme.

An area which is in an approximate 30 miles radius from the city of Worcester is one of the chosen locations.

The programme will be delivered by Herefordshire Rural Hub. Up to 20 farming families are invited to join the highly successful initiative.

Aimed at dairy, beef, and sheep farmers, it helps farming families to make changes to improve their business and ensure their viability. 83% of participating farmers said they have made greater efficiencies because of taking part, and 9 in 10 say they feel more confident for the future of their business.

Support is provided through one-to-one on farm advice, as well as a series of group workshops delivered by professional consultants, including Kite, The Andersons Centre, Promar, Savills, and Saviour Associates. This year sees a new selection of workshops based on feedback from participating farmers in year one and two.

This year’s workshops include:

  • The Business Health Check – a simple benchmarking exercise carried out on farm, after which the anonymised results are reviewed to show the importance of keeping and using records
  • Practical cost management – exploring ways of making efficiencies and practical cost-saving techniques
  • Getting to know your finances – how accounts are put together, and how they can advise your decision making on-farm
  • Business planning and managing change – encouraging families to look at their farm businesses, to identify short- and long-term aims, SWOT analysis, and how to manage change
  • Planning for your Future – this looks at how to engage the whole family in succession planning and future proofing your business
  • Managing your environment – looking at environmental recording and benchmarking, identifying your public goods, and opportunities and advice around farming in harmony with the environment

Applications are open until Monday 15th October and places are allocated on a first come first served basis.

Please contact Sarah Starkey on or Tel: 07974 438517
or visit for further details or to register.


The Prince’s Countryside Fund was established by HRH The Prince of Wales in 2010 and aims to enhance the prospects of family farm businesses and the quality of rural life. We believe that the British countryside is our most valuable natural asset and its contribution to our everyday life cannot be underestimated. To help support and secure the future of the countryside we: Provide more than £1.2m each year in grant funding to projects across the UK thanks to support from our partners, events and donations

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