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Kate has been a voluntary Director of the Hub since 2018, and in January 2023 she was appointed as Managing Director to lead on the development of the Hub, made possible by the Prince’s Countryside Fund Farm Support Group initiative.

For the previous eight years Kate worked at The Wye & Usk Foundation, establishing and managing a team of farm advisers and delivering projects to support farm businesses to take action to enhance their farms & deliver benefits for water and wildlife

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Dan is built on strong foundations from a farming upbringing in the UK, has a soil-up understanding of the complexities facing rural and environmental industries alongside global social challenges.

Dan has developed a highly effective combination of skills that can cultivate change for people, land, and the environment.

Having a broad knowledge base in regenerative agricultural practices, holistic management, and environmental issues.

Sue joined the hub in May 2025 as the hubs finance officer.

Sue was born and bred on a Herefordshire dairy farm.  Started working at 16 in the (then) local bank. Gaining AAT Qualifications and have worked in Accounting and Finance ever since.

Sue has two grown up children and runs a small Airbnb.  In her brief periods of spare time, Sue can be found in the garden or on her road bike.

Work Mobile: 07960222874

Max joined the Hub in 2024 to manage our DEFRA Landscape Recovery project called Wyescapes. The project brings together land managers in the floodplain and seeks to develop an alternative model that benefits both the businesses and the wider river environment.

Max has spent his life in the Wye Valley, has a strong grounding, has a First-Class BSc Hons in Agriculture from his studies at the University of Nottingham.

Sarah runs the Royal Countryside Fund project on behalf of the Herefordshire Rural Hub. This unique three year project aims to establish long term viability for Herefordshire’s family farms, working with each farm on an individual basis to create a brighter future.

From a farming background, Sarah also farms in partnership with her husband on the Herefordshire/Worcestershire border, producing commercial cider fruit, award-winning perry, and running a pedigree Lleyn sheep flock. Sarah is an active member of the Tenbury Agricultural Society.

Cathy retired as Co-ordinator of Herefordshire Rural Hub in 2019, having spent 14 years in post.

She continues to support the Hub as a Director.

Having spent many years as a national committee member for the Institute of Agricultural Secretaries and Administrators (IAgSA) including a stint as Chairman, Cathy now leads a quieter life.

A large garden and 3 dogs take up her time these days but she still maintains her interest in farming issues, particularly the current Agricultural Transition Programme.

Christine is founder of one of Herefordshire’s leading local food retailers, Hopes of Longtown. She also runs Hope to Achieve, an enterprise that is a business mentor to start up and small businesses.

She represents Golden Valley and Black Mountains Experience group to improve the tourism offer and is a Governor at Peterchurch Primary School.

Christine aims to be a rural community champion and was delighted to be the catalyst that sparked the interest of film maker Ann Cottinger to follow six young rural people for over 12 months creating the documentary film “Tune for the Blood”.

John farms at Trecorras in Llangarron with his wife Julie. Trecorras is a mixed enterprise following regenerative principles in their arable cropping and one of the early adopters in the county of direct drilling. John has hosted several events with Herefordshire Hub over the years, sharing openly the approach he takes on farm.

Alongside the arable enterprise and John’s pride and joy is the pasturefed Red Poll Cattle. Trecorras now supplies beef to the public via beef boxes and to local restaurants.