In April this year AHDB levy payers will be able to have their say and influence the work AHDB does across the beef, lamb, dairy, pork and cereals and oilseed sectors. They will also be able to voice, what they think are the major challenges across the industry.
AHDB has looked at what they believe is important to levy payers and will be asking questions about whether this is the right focus.
For beef and lamb, this includes the work that goes into protecting the reputation of the industry. Marketing the benefits of beef and lamb to consumers at home and abroad through our We Eat Balanced campaign and exports work. Or the work that helps you build on the already strong environmental credentials of beef and lamb in the UK.
There’s the technical advice and guidance shared through manuals, tools and at events, including the Strategic and Monitor Farms. And the work on disease prevention, including BVDFree, tackling one of the biggest disease issues facing the cattle industry today, costing UK farmers, in total, between £25–£61m per year.
AHDB’s genetic improvement work provides an important way for producers to lift the productivity and profitability of their livestock enterprises. Genetic gain within the UK is currently worth £10.7m to the sheep industry and £4.9m per annum to the beef industry, with much of this work underpinned by AHDB’s programme of research, delivery and knowledge exchange.
AHDB also provides daily market prices and analysis of what’s on the horizon and what consumers are thinking and spending their money on.
You need to register to have your say and shape the future of AHDB at ahdb.org.uk/shape-the-future Registration should take no more than five minutes and needs to be completed by 31 March. You will then be contacted to have your say from 11 April for four weeks.